Successful Strategies for Superior Returns Achieve superior returns on ad spend (ROAS) is a top priority for every executive. From CMOs to CFOs, successful strategic bidding is an integral aspect of business growth. LTV Maximization One such strategy involves focusing on the lifetime value (LTV) of a customer. By directing resources towards users with the […]
Which Ad Platform Maximizes LTV Best: Google, Meta, or TikTok? Read More »
Understanding the Essence of High-Performing PPC Campaigns As a seasoned digital marketing expert, I’ve had the opportunity to spearhead marketing campaigns across multiple platforms like Google, Meta, and TikTok. My driving philosophy involves harnessing an approach that’s singularly focused on achieving tangible business outcomes. As you read this, it’s worth bearing in mind how such
Mastering PPC Bidding on Google, Meta, and TikTok: What You Need to Know Read More »
A New Player in the Game: TikTok’s Rising Dominance As a seasoned digital marketer, I’ve seen the rise and fall of various platforms tailored to online advertising. While the stalwarts like Google and Meta (previously Facebook) have always been the go-to choices, something intriguing has been happening lately. There’s a new player in the game,
Is TikTok Catching Up? An In-depth Look at TikTok vs Google Performance Read More »
The Great Debate: Google or Meta? As a seasoned digital advertising professional, I’ve had my fair share of triumphs and trials in the world of online campaign management. The question that often piques the curiosity of high-level executives like CMOs, CGOs, CFOs, COOs, and CEOs, is: Which platform delivers better return on ad spend (ROAS)
Google vs Meta: Which Delivers Better ROAS in 2023? Read More »